Brand identity – from rebranding to creating a new identity from scratch – is indispensable to a company’s bottom line. Our client Deshler Group understood this and trusted us with rebranding efforts for all of their affiliate companies.
Recently, Crain’s Detroit Business featured Deshler’s standout innovation story
Serving clients that serve others brings us joy. The DAD Foundation for the Deaf and Hard of Hearing is a phenomenal resource and advocacy organization for the Deaf, Hard of Hearing and Deaf/Blind communities, based in Detroit.
A vehicle wrap, that is. We’ve designed wraps for tractor trailers and racing vehicles, but this one, for Downtown Detroit Partnership, is the smallest one we’ve done for a client yet.
Branding is more complex than you’d think. It often takes months, even years, of thought and planning. Uber’s multi-step rebranding back story is fascinating.