Detroit Yoga Lab is a progressive, top-rated yoga studio in Detroit’s Midtown neighborhood, offering traditional and creative classes while cultivating an inclusive community.

DYL founder Naomi Gold began her own yoga practice to achieve balance and renewal, while working as a community organizer. After finding no studios in the city at the time, she built her own. We crafted a compelling visual and online presence to introduce her community-focused studio to fellow Detroit residents.


We created an eye-catching, unifying visual presence, helping DYL increase its name recognition across Metro Detroit and provide a streamlined experience to class participants.

  • Increased brand recognition
  • Logo used in collateral and across social media
  • Growing corporate yoga practice
  • Branded DYL attire
  • DYL participation in Movement and other Detroit events


We designed a unifying logo and chose a color palette that would reflect DYL’s community focus and inclusive nature, and created a company blog and new website fully integrated with MINDBODY Online class scheduling software.

  • Attended classes and interviewed instructors
  • Designed a compelling, memorable logo
  • Created a brand style guide
  • Built a responsive website and blog
  • Incorporated MINDBODY Online software