Ethical Meat

Honest Meats is a modest, veterinarian-owned family farm that raises cattle using traditional, ethical methods of animal husbandry. They wanted to develop awareness of their commitment to their animals, the resulting delicious meat, while reaching consumers around the country.

We knew that Drs. Jason and Sarah Storm offered a unique farming operation that offered high-quality, compassionately-raised meat that could be well-received by consumers seeking quality food and good farming practices. We worked with the Storms to create the Honest Meats brand and to market their products.

In the Kitchen

We helped define Honest Meats’ image and voice by developing a logo, marketing materials, and multi-faceted online presence.

Built and maintained website
Designed logos, labels and business cards
Created and wrote monthly blog
Opened multiple social media channels
Established new customer relationships

Prime Cuts

We successfully introduced a new brand to a regional and increasingly national customer base, helping the farm grow its reputation and profits.

Increased awareness of brand and mission
Strengthened relationships with state food promoters
Maximized sales efforts via social media
Built e-commerce site
Supported rapid operations expansion