Walk-ins Welcome

Paralee Boyd is a growing salon in Southfield, Michigan using a novel, time-saving approach to meet African-American women’s hair styling needs.

Salon owner Dana White developed a streamlined, step-by-step styling method, which she implemented with resounding success at her first location. Offering walk-in appointments and reduced service times and costs, Dana’s integrated team approach earned Paralee Boyd a loyal, thriving clientele. She tapped M3D Experiences to help expand her business into Detroit and realize her vision.

We’ve partnered with Paralee Boyd to create a compelling customer experience through branding and interior design, and we’re collaborating on a marketing and growth strategy to open a Paralee Boyd salon near you soon.

Deep Condition

We studied the current customer experience and the unique sequenced styling methods, working to improve on them in our design for the new salon.

  • Interviewed founder to understand startup vision
  • Surveyed clientele
  • Updated color palette and materials
  • Designed comfortable modern interior
  • Sourced and vetted contractors and vendors

Style in Time

We designed the interior and workflow of the new flagship salon, preparing it for a larger clientele, with an integrated brand and customer experience.

  • Coordinated with Midtown Inc., Detroit Development Fund and Invest Detroit.
  • Created schedule and budget
  • Project managed design and build
  • Planning for a 2017 grand opening
  • Implementing an updated logo and new branding and marketing