Paralee Boyd is a growing salon in Southfield, Michigan using a novel, time-saving approach to meet African-American women’s hair styling needs.
Salon owner Dana White developed a streamlined, step-by-step styling method, which she implemented with resounding success at her first location. Offering walk-in appointments and reduced service times and costs, Dana’s integrated team approach earned Paralee Boyd a loyal, thriving clientele. She tapped M3D Experiences to help expand her business into Detroit and realize her vision.
We’ve partnered with Paralee Boyd to create a compelling customer experience through branding and interior design, and we’re collaborating on a marketing and growth strategy to open a Paralee Boyd salon near you soon.