Ambition

Amanda Products, a young offroad product and lifestyle brand, burst onto the aftermarket scene in 2013, debuting at the SEMA Show in Las Vegas and winning a coveted Global Media Award.

For their second trip to SEMA, we knew we had to impress visitors with a booth and show presence that would cement the brand’s reputation as a design powerhouse by capturing the attention of thousands of show attendees.

Fascination

We designed a booth to showcase Amanda Products’ ingenious prototypes and their growing strength as an offroad brand.

  • Produced off-roading film clips
  • Built multi-screen display
  • Implemented video control via kiosk
  • Showcased brand prototypes on Jeep
  • Conducted user survey

Confirmation

We significantly raised Amanda Products profile at the SEMA show, promoting visitor interaction and producing strong interest in the brand from automakers and parts producers.

  • Debuted door, bumper and mirror prototypes
  • Attracted visitors to booth with video clips
  • Highlighted AP’s strong design capabilities
  • Generated automaker and supplier interest
  • Confirmed reputation for innovative solutions