The Brand’s the Thing

Brand identity – from rebranding to creating a new identity from scratch – is indispensable to a company’s bottom line. Our client Deshler Group understood this and trusted us with rebranding efforts for all of their affiliate companies.

Recently, Crain’s Detroit Business featured Deshler’s standout innovation story

Service + Opportunity + Advocacy

Serving clients that serve others brings us joy. The DAD Foundation for the Deaf and Hard of Hearing is a phenomenal resource and advocacy organization for the Deaf, Hard of Hearing and Deaf/Blind communities, based in Detroit.

It’s a Wrap

A vehicle wrap, that is. We’ve designed wraps for tractor trailers and racing vehicles, but this one, for Downtown Detroit Partnership, is the smallest one we’ve done for a client yet.

Behind the Brand


Branding is more complex than you’d think. It often takes months, even years, of thought and planning. Uber’s multi-step rebranding back story is fascinating.


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