Global Bionic Optics, an Academy Award-winning Australian technology company, wanted to launch a Silicon Valley product incubator.

We realized that GBO’s unique optics technology and cutting edge camera systems would be industry leaders and redefine their product categories. To build their international presence, we developed a new identity (GBO Technology USA), marketing collateral and online identity, while building an ecommerce site and a booth for international technology conventions.

Sharpening Focus

We assembled a professional team to craft a new logo and brand identity.

  • Designed new logo
  • Created marketing collateral
  • Produced data sheets with product specifications
  • Built a website with ecommerce functionality
  • Developed trade show booth

Depth of Field

We crafted a fresh, consumer-facing, industry-leading identity that contributed to their successful debut at the 59th Annual ASIS International Show in Chicago.

  • Debuted the S1080 HD Camera System
  • Designed eye-catching convention booth
  • Built an immediate presence at ASIS
  • Raised profile of a startup company
  • Initiated successful ecommerce effort