Tenacious Pioneer

GS3 Global is a successful, multi-faceted supply chain management company that wanted to raise its profile in the automotive supplier community.

Despite being founded during tough economic conditions, GS3 Global has experienced rapid growth. We created a plan to increase public awareness of both the GS3 brand and the company’s charismatic CEO.

Growing Presence

M3D partnered with Berg Muirhead and Associates, a leading Detroit public relations firm to develop a comprehensive public relations strategy for the company and its leadership.

  • Opened social media channels
  • Developed media positioning strategy
  • Offered media training for company executives
  • Created content and marketing materials
  • Coordinated interviews and appearances

Industry Leader

In short order, GS3 Global’s reputation for superior service became known to a broader community, through trade show appearances, press mentions, advertising and social media, focusing attention on the company as it was recognized as a Minority Supplier of the Year.

  • MMSDC Minority Supplier of the Year Award
  • Profile in Michigan Chronicle on CEO Lisa Lunsford
  • Comprehensive ad campaign
  • Feature in DRIVEN Magazine
  • New business and stronger partnerships